Our Data story

When it comes to our data, we believe it’s important to share our story in an effort to provide an in-depth understanding of the origin, pipeline, and process at which Demand Dogs generates it:

To begin, we take our home grown (first party) data along with our purchased (third party) data and place this all into one Demand Dogs haven.

Next, over a 3 month period, we spend extensive time cleaning and tele-verifying all of our data to ensure the highest quality achievable. Once we are satisfied with each individual piece of data, we turn it over to our internal AI tool, ‘Siren’.

Then, Siren heavily vets through the sent data and creates clusters and segments which are bespoke for each campaign we run.

Finally, these high quality leads are delivered directly to you!

At Demand Dogs, we go one step further than traditional algorithmic targeting. Our home grown data has been meticulously gathered over the last 12 years allowing us to gain over 28.5 million subscribers globally. Not to mention, our purchased data, effectively replaces and freshens tired or lost data over time. In turn, we end up with much less data exhaustion and can therefore deliver the highest-quality leads along with the most competitive pricing.

See here for more info on how siren works: Customized Image Narrative Generation via Interactive Question Generation and Answering